| Ugly Kimchi won the grand prize by the Korea-National Brand Awards | |
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- Becoming a national brand committed to equality and coexistence
- Expected to become a well-known and beloved brand not only in Korea, but also internationally Chungcheongbuk-do announced on the 4th that “Ugly Kimchi” won the grand prize in the processed food category at the 14th Korea-National Brand Awards at the Lotte Hotel in Sogong-dong, Seoul. The 14th Korea-National Brand Awards is given to the best brand that represents Korea. It is sponsored by the New York Festivals (Chairman Ellen Smyth), one of the world's top three advertising festivals, and is organized by the Korea National Brand Award's Steering Committee (THE 2023 NYF K-NBA). The National Brand Competitiveness Index (NBCI), based on preliminary survey, consumer surveys, and expert final screening, selects the top brands in each category representing domestic industries, cities, agricultural food, and culture. Ellen Smyth, Chairman of the New York Festivals, awarded the prize and extended her congratulatory remarks by visiting Korea in person. The committee said that it values new ideas and co-prosperity, which boosted the local economy by aiding farmers having difficulties with Ugly Kimchi. Ugly Kimchi was chosen for the processed food category for its contribution to the agri-food sector and extensive customer reaction throughout the nation. “I'm delighted that the purpose and value of Ugly Kimchi have been recognized by the Korea-National Brand Award. I hope Ugly Kimchi becomes a brand well-known not only in Korea but also internationally,” said Chungcheongbuk-do Governor Kim Young-hwan at the ceremony. Chungcheongbuk-do plans to enhance its sales via aggressive marketing and brand management, expecting that winning the Korea-National Brand Awards will boost Ugly Kimchi's national popularity and awareness. In particular, the province aims to target restaurants around the country that depend largely on imported kimchi. Chungcheongbuk-do's Ugly Kimchi is a locally manufactured kimchi with a reasonable price and great taste and quality that is made by directly sourcing from napa cabbage growers, connecting local kimchi manufacturers who are unable to expand sales channels, and simplifying the logistics process. Since its introduction last December, it has been gaining popularity nationwide. |
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