| Chungcheongbuk-do's new slogan: ‘The Center of Korea’ | |
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- Plans to raise Chungcheongbuk-do's values at the center of change and innovation
- 20 winners chosen for the new name (brand slogan) contest Chungcheongbuk-do has selected “The Center of Korea” via a public contest to select a new provincial slogan, thereby taking a leap into the world beyond becoming the center of Korea. Chungcheongbuk-do announced on the 3rd that 20 winning slogans, including the grand prize-winning “The Center of Korea,” were chosen as a result of the final screening of the new slogan contest. After 134 days of competition among 3,161 slogan proposals, “The Center of Korea” won the grand prize. The winning slogan “The Center of Korea” emphasizes that Chungcheongbuk-do is at the heart of everything, including its geographical position, social sectors, and domestic/international status. As a result of a keyword analysis* of all 3,161 candidates, the word “Center” was the most commonly used keyword, showing that many Chungcheongbuk-do residents perceive “Center” as the province's distinguishing identity. * Analysis of keywords Word Total ① ② ③ ④ ⑤ ⑥ ⑦ ⑧ ⑨ ⑩ ⑪ Center Future Residents Happiness Together City World Nature Hope We Other Count 3,161 403 366 358 240 209 135 134 94 94 91 1,037 “The Center of Korea” was acclaimed for its meaning which refers to Chungcheongbuk-do's aim of progressing from the center of Korea to the center of the world, as well as its goal to become “the center of all fields, including innovation, growth, history, culture, industry, and transportation.” According to a number of brand committee members, “The Center of Korea” is a good slogan because it is not only useful on its own but also extends endlessly when combined with other words. Some of the judges’ comments include, “In contrast to the recent trend of slogans emphasizing English, this slogan demonstrates the power and charms of Korean words while indicating Chungcheongbuk-do's future direction.” The second to fourth-place winning slogans were: “Abundant Chungbuk,” “Heart of Inland, Advancing Chungbuk,” and “Chungbuk, Opening the Future at the Center of Growth.” 20 winning slogans** will receive the Governor citation and prize money. ** Grand prize (1 person): KRW 5 million; Top prize (3 persons): KRW 2 million; Excellence prize (6 persons): KRW 1 million; Encouragement prize (10 persons): KRW 300,000 Governor Kim Young-hwan of Chungcheongbuk-do awarded certificates and congratulations remarks to the four awardees of the grand prize and top prize at the award ceremony event. The grand prize-winner (Last name: Jang; Cheongwon-gu, Cheongju-si) gave a winning speech that it unimaginable to think that this slogan will win the grand prize, expressing joy and appreciation to Chungcheongbuk-do. There was a student from Chungbuk Haksa among the excellence winners, while citizens from other cities such as Seoul, Incheon, and Busan were in the top 20, spreading the joy of the honor nationally. More than 40% of the winners came from the province, bringing joy to the provincial residents in the process of renewing Chungcheongbuk-do. The 36-long public contest, from November 21st to December 26th of last year, was participated by 3,161 participants. Following preliminary screening and the brand committee's first screening (February 15th), 54 slogans were chosen, and the public preference voting (19 days from February 27th to March 17th) and the brand committee’s second screening (March 24th) selected 20 finalists. Chungcheongbuk-do will finalize the new slogan of Chungcheongbuk-do which contains the identity and orientation of the province based on award-winning slogan, through in-depth discussions by experts such as members of the brand committee and by soliciting residents’ opinions. The final representative symbols (BI, CI) will be announced at the brand declaration event (July 2023) during the “Chungcheongbuk-do’s New Identity Project” to create the design of representative symbols with experts. During this process, the province plans to actively reflect the unique ideas of the youth branding group (established on April 13th), which is aimed at university students in the province, while also encouraging national design contests to build representative symbols with which everyone can relate. Governor Kim Young-hwan commented, “American business researcher Philip Kotler once said, ‘A brand is a promise of value.’ We will work hard to boost our province's pride and ideals of Chungcheongbuk-do by conveying our values in this new provincial brand.” |
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